Fringe Top - Fiorella *   |   Lace Shorts - H&M   |   Shoes - LWS

This lovely Finnish clothing store called Fiorella was kind enough to gift me this amazing fringe top along with some very cool knee socks (of which I will be sharing photos later on). I'm really happy to finally collaborate with a Finnish brand, and of course the fact that I'm in love with the actual clothes makes it even sweeter! Since this top is very luxurious I decided to pair it up with these lace shorts I recently found from H&M's sales for 7 euros (had actually kept my eyes on them for a while but just didn't feel like spending the money). Obviously this isn't something you would wear out in the Finnish winter, but in my opinion these two went so well together that I thought it wouldn't matter if I neglect that fact. Looking forward to getting to wear this combination when it gets a little bit warmer.

Besides this beauty Fiorella has a lot of print shirts, interesting (and occasionally funny) accessories and basic apparel. Perhaps a better description of their assortment would be the one found on their website: "...the fiercest mix of affordable, on-trend street-clothes in the Nordic countries.We've got a sweet collection of fashionable cuts, cool prints and poppin' colors. Our style has strong reference to modern pop-culture and we base our designs on giving people a fun way to express themselves through clothing." So go ahead, make your way to their website by clicking the picture below. And if you're Finnish do the right thing and support your homeland by purchasing something, saatana.



Top - Zara   |   Skirt - Oasap *   |   Jacket - Thrifted   |   Earring - Glitter   |   Shoes - Selected Femme



One day I found myself at the botanic garden as winter was creeping its way. Many of you should know by now that I don't fancy that time of year very much, for I've brought up the subject in my blog many more times than I probably should have. Anyhow, it felt like a good idea to visit this artificially warm and tropical place in seek of comfort. Quite honestly though it's not that wondrous a place. There were many beautiful details, but all in all I wasn't that impressed. Not like I used to be back in the day when I went there as a child. Nevertheless, I did capture those few details on camera, as you can see above. But this was months ago, and now it's November and winter has come, and I'm not too happy about it. It was just a couple of days ago that everything was covered in white. It has melted away by now, though, and all that's left is wetness. That's probably the part that I hate the most. The nasty transformation from snow to slush. But before this turns into a list of the things that I hate, an incredibly smooth change of subjects. School has been on my mind a lot lately. More than I'd like. I lack the ability of prioritizing and whenever I do something school related I can't help but being a bit of a perfectionist about it. And it absorbs a lot of my time. It's kind of foolish of me since grades don't really matter all that much at the university, the important thing is that one passes. Yet another thing I'll have to work on...



Photography & Styling: Sara Lehtomaa
Model: Elina / FashionTeam
MUAH: Timo Vuorimies

I've been thinking lately about why our dressing conventions are what they are, why I wear what I wear. Specifically when it comes to the color black. It seems to have become some sort of "holy" color that is worshipped by all of fashion industry. You've all undoubtedly heard of the "must-have little black dress" and how all new trends are referred to as "the new black" (even as I'm starting to doubt anything ever will be). And it is indeed one of the colors I myself dress in most of the time. I know the most common reasons that people utter for dressing in black. It's something along the lines of "it goes well together with everything", "it's classy and simple", "I just feel comfortable in it", and so on. Sure, but what about it is it that has made it earn the title of "classy"? And why is it that we consider it as something that goes well together with everything? What has lead black to occupy its superior position in the fashion industry? I recently read an article named "Why black is addictive" (by Rebecca Willis in INTELLIGENT LIFE magazine, November/December 2011) about this very subject and I chose a couple of snippets that provided some interesting points:

"The first thing to know about black is that—although the OED defines it as “of the very darkest colour”—it is not, strictly speaking, a colour at all. Black absorbs all the visible frequencies of light, just as white reflects them all. It is not on the colour wheel; adding black to a colour changes its tone, not its hue. Nor will you find it in a traditional watercolour palette—watercolourists think that black is cheating and that colour can be perceived in everything; indeed, van Gogh noted that Frans Hals painted with 27 shades of black. Black is an absence, not a presence. That, I think, is the main reason it is so versatile and can have so many wildly different meanings projected on to it, both in our culture and in others. 
This absence-not-presence is surely why black is universally believed to be flattering, and why anyone who has ever fretted about their figure regards black as a friend. It’s not as simple as the rule that says if you paint a room a dark colour it will seem smaller (and anyway, an architect friend told me that if you paint a very small room black it can seem bigger, because you lose track of where the space ends). It’s more that black is flattening, as well as flattering. When I asked the late Liz Tilberis, then editor of British Vogue, why fashion loved black so much, she explained that “it gives you an outline, a silhouette”. Colour and pattern, on the other hand, give you a surface—broken up, textured, contoured—that runs around the body and creates a visual sense of dimension. Black doesn’t actually have magical powers, though—if the outline is bulgy, in theory black will emphasise that, whereas colour and pattern detract from it. It should therefore follow that slim people look better in black than chubby ones, but that is a subjective matter."

To at least try to answer the question of why black supposedly matches with anything, I'll start by referring to some things mentioned above. "Black absorbs all the visible frequencies of light, just as white reflects them all" and "Black is an absence, not a presence" could very well be the reason why. If it's an absence of color, then wouldn't it only be logical for it to be neutral in whichever environment, combined with whatever color? The writer also connects this versatile nature of black to the fact that it is very widely used in many different societies and social groups. It's associated with nuns, priests, punks, goths, judges, suicide-bombers and witches, just to mention a few. It also bears many different symbolic meanings depending on who you ask. Willis goes on about symbolism later on in the article:

"Black has enormous symbolic power. This is embedded in our language—with its black lists, black looks, black moods and black magic—and in other languages, too. The code is so established that in old cowboy movies the bad guy wore a black hat and the good guy had a white one; similarly in the chariot race in “Ben Hur”, our hero’s horses are white, while his evil opponent’s horses are…you guessed it.  
This symbolism has existed since the dawn of time; or rather, since just before it—the word “dawn” is telling. Darkness came first. Then the Big Bang—or God, or possibly both, according to taste—made light out of the darkness. Light is the life force and without it things will die. Just as birth is about light—leaving the womb, opening our eyes—so darkness is about death, a final closing of our eyes, a return to the earth. The association between black and death is part of our natural world. The human animal has a primeval fear of the dark, because it robs us of our sense of sight; the late novelist Bruce Chatwin tried to explain this by suggesting that we were preyed on by an unknown creature during the night. Whether he’s right or not, we are mortally vulnerable in the dark. It is a short step to the equation of light and dark, of day and night, with good and evil, with God and the Devil. And that is how black and white took their places in the binary of morality, with black lined up squarely on Satan’s side."

All of this is true, however, there's one point that has been left outIn Japan the symbol for death and mourning isn’t black at all − it's in fact the complete opposite, white (in the form of the white carnation). This is also the case in China. Which would naturally mean that brides don't wear white, at least if they respect tradition. Likewise in India a bride dressing in white would mean dooming herself to future unhappiness. And if you look up the various symbolic definitions for black through the eyes of different cultures, you'll find that there indeed are many more than just death and mourning. So the symbolism of black isn't that universal after all. Suggesting that there's also a bit of coincidence involved, which in my opinion is an element that is always present to some extent. People have different views of life and its purpose and so they also have different ideas of what smaller units represent. But turning our attention back to the main question - the reason why it suddenly, after a long period of association with mainly negative things, in the 1920's, with Chanel's little black dress, slowly but surely started to turn into something rather stylish. This was, however, mainly directed at the fashion elites. It was only later on from the 60's onwards that it became popular amongst the middle class as well, starting with artists and intellectuals. There were the black turtlenecks and leather jackets. And soon black had established the position of some sort of foolproof symbol of good taste in fashion. Which still holds true. Who knows. For the sake of its simplicity, I personally like the theory of its versatile nature allowing such a radically different meaning to emerge.

However, I have a tendency to always try to find any possible biological explanations to things, because those usually make the most sense to me. But I can't really come up with any reason why black could be considered as beneficial for the sake of our survival. If anything it probably causes a lot of car accidents in the dark nights. In fact I was nearly run over by a car just a couple of days ago for wearing black everything and lacking a reflector. No, I don't think the adoration of black is quite that profound. And the theories of the black trend as representing the anxieties, imbalances, and insecurities that bug modern society, don't either strike me as very plausible. So perhaps black, after a long time of evolution of ideas puzzled together by our minds and language, is merely something that has become what it is today as a result of its versatility and of the (to some extent) mutual agreement of its significance. But one thing I know for sure, is why I myself have the habit of dressing my models in black at photoshoots. It's because black emphasizes the facial features of the one wearing it. In my opinion, when it comes to photography, if the clothes aren't purposefully intended to stand out and relay some designated meaning, one should always stick to black!



Photo: Sara Lehtomaa

Finally I get to share with you some of the material we shot last summer with amazing artist and old friend of mine Vilma Alina. It's not that often you get to work with such a wonderful team. Everyone involved were really passionate about it and naturally that is always how the best results are achieved. And an unforgettable day that was. Starting at the studio at 10am and then moving outside to Ruissalo and finishing at about 9pm, we were basically working all day long. So you can probably guess I still have a lot more material to share from that very same photo shoot, but that won't be until sometime next year. Really looking forward to that! Anyhow, back to present time, she just released her first single and the music video is now up on YouTube as well. Warmly recommend you to take a listen!



(1st & 3rd photo found here)

Once again I've partnered up with awesome (and now further improved) Caseapp ! They've really widened their selection from last time I visited their site, and the feature I liked the most was the fact that you now can have your case with a glossy surface (obviously I ordered mine that way). I received it about three weeks ago and it's still in great condition, not a single scratch, even as I've dropped it to the ground numerous times. If you've never heard of Caseapp, it's a web store where you can make a custom case for your iPhone, iPod, iPad, MacBook or Samsung Galaxy. And if you don't feel like designing it on your own they also have a bunch of really pretty ready-to-go designs. Check them out here if you're in need of a new case for your device. Or, I don't know, you might want to buy one as a Christmas present to someone!



Photography: Sara Lehtomaa
Models: Martin Lehtomaa, Omid Rasool

Check out The Bully Project Mural here: http://www.thebullyprojectmural.com/index.html

So I decided to join The Bully Project. I believe we can all agree that it's a pretty damn important cause if we want to evolve as a society and species. But to get rid of bullying we first need to understand where it's coming from, what in fact is causing it. In many cases the roots are very deep, in early childhood experiences. A poor relationship with one's parents leads to the feeling of not being loved, and that might trigger a need to compensate that important missing part of the human experience with actions, such as bullying. Ignoring or abusive parents will lead to a next generation possessing the same features and ways of acting. The glitch is simply "broken" people. And that is why finding a solution to this matter may be problematic. It's hardly possible to fix everyone? But perhaps by being more aware of this matter, and trying to make these people understand why they act the way they do, we may find a way out. That's why honesty and discussing about difficult things like this openly is crucial.



A sweet warm caress,
The evening sun on my skin,
Now frozen on film.

What can I say. I was born a poet. After having analysed a bunch of different types of poems during my literature course, I've come to the conclusion that I like haikus the most. They're cute. Other than that I don't really like poems, they tend to be annoyingly mysterious and indirect. Either that, or they're plain boring (pretty much all love poems). I think it's just really inconvenient. But I guess that's part of the appeal to some people. Slowly figuring out the meaning and then eventually having an aha moment. I'm too impatient for that. I'd much rather listen to a song or see a movie. But in all seriousness, deep inside I do wish I was a brilliant wordsmith. What would be more awesome? Nothing really.



Photography: Sara Lehtomaa
Models: Aura, Venla, Nea / FashionTeam
Muah: Timo Vuorimies

Hi there! It's been a while since I wrote something. Something other than academic texts, that is. I'm a really slow writer and I've been stuck with writing take-home exams about literature and linguistics for basically the whole weekend. But it's ok. I probably wouldn't have had the energy to do anything else anyway, since I've been sick. With a soar throat and an unbearable cough. But now I'm getting better, and feel almost completely normal again. I do hate the post-sickness condition though, because you don't know whether you're healthy enough to start living normally again, and after many days of being still, moving your body feels really awkward and clumsy. But then again I'm awkward and clumsy pretty much all the time. Especially now that I haven't bothered to exercise for roughly half a year. It's really starting to reach that point where enough is enough. Feeling like shit all the time is simply not worth it (except of course in the beginning when you just don't give a fuck and go all yolo). So I should probably do something about it. Eventually. I wish all of those inspirational quotes and pictures and whatnot would inspire me too (for some reason I just start to laugh frantically when I see one)...



Some oldish outfit photos taken last spring that I for some strange reason forgot to post. Sorry for keeping quiet and only posting photos lately, I've been busy and unfortunately will keep being so for a while...



Photo: Sara Lehtomaa




Photography: Sara Lehtomaa



Sunnies - zeroUV *   |   Kimono - H&M   |   Dress - H&M   |   Hat - Trifted   |   Sandals - Forever21

I remember drooling after this awesome kimono for many months, but not bothering to purchase it due to its high price. I did however end up doing just that once the summer sales were on. The price had dropped from 90 to only 20 euros. There's no way I could've restrained myself at that point. It's not too practical to wear, though (and I have to admit that I haven't been using it a lot). It's so beautiful that I almost consider it a piece of art more than something to wear, haha. I will most definitely also be using it in one of my future photo shoots. On another note, I haven't been shooting for ages! And it's starting to make me feel just a little bit empty inside. I've been investing so fully in school that I just haven't got around doing it. But there are a couple of shoots coming up soon, one in a few weeks when I'm heading to Helsinki, and another later in November. And thanks to my long break I feel more excited than I've felt in a very long time. So I guess it's not that bad a thing after all, it just gets me even more motivated. I also can't wait for the promos/album covers that we shot together with amazing artist Vilma Alina to be published. Not only because of the photos but also because of her music, which I really liked. Luckily her single should be out very soon. This is more for you Finnish speaking peeps, but here's a Basso Radio interview with Vilma, check it out!



This is one of the places I used to love spending time at in the summer, when I was younger. My cousins' summer cottage in Kemiƶ. These photos are actually quite old, I believe I took them with my very first camera. Despite of the quality not being top notch I like them a lot, because of the atmosphere. Warm, inviting and just a little bit mysterious. Like a secret hideaway. Except not that secret at all. But I did in a way consider it as a place to escape to. Going there was something I always really looked forward to. As you may have noticed (if you've read this blog for a longer while), it's always a little bit hard for me to accept the ending of summer and the beginning of the cold season. So I like to look at old summery photos. And cry.